Adobe is upgrading its Premiere Pro video editing application with a generative AI model called the Firefly Video Model. It ...

Adobe launched video generation capabilities for its Firefly AI platform ahead of its Adobe MAX event on Monday. Starting ...

Over the past year, Adobe has focused on adding generative AI features to its portfolio of software for creative ...

For those looking for an OpenAI Sora video generator, while you also can’t yet generate new footage directly in Premiere Pro ...

Previously available in the beta online app, the fully-fledged desktop version of Photoshop will now have a tool for generating a new background for an existing photo. The tool requires first using AI ...

The model, announced at Adobe Max, will appear in the standalone Firefly web application. It rolls out alongside AI updates ...

It’s never been easier to target, track and measure the efficiency of an advertising campaign by using Adobe's new GenStudio ...

Today, at Adobe MAX ? the world's largest creativity conference ? Adobe announced beta availability of Premiere Pro's first set of Firefly-powered video editing workflows powered by the new Firefly ...

An Adaptive Profile for photo edits, and the AI reliant Generative Extend that now arrives with Premiere Pro, will ...

The company is expanding its Adobe Digital Academy to offer training and certifications, centered around Adobe Express.

This is everything announced during Monday's Adobe Max keynote, including new features in Premiere Pro, Photoshop, Illustrator and Firefly AI.