From Kansas City to University of North Carolina, he navigated NIL negotiations as a college basketball sensation.

Since the NIL era began in 2021, companies started bringing college athletes into commercials. Missouri offensive lineman ...

News that Tennessee Vols fans have been waiting for all summer is expected to finally drop in the very near future.

Adidas Outlet is selling high quality men's sneakers right now for as low as much as 71% off the retail price.

President Trump’s new NIL executive order bans pay-for-play deals and redefines athlete status. Discover how it could reshape college sports forever.

UCLA quarterback Nico Iamaleava said Thursday that his main motivation for transferring this spring was proximity to family, not the money in his NIL deal.

President Trump on Thursday introduced new rules for the NIL and revenue-sharing deals that have shaken up college sports in recent years.

President Trump on Thursday introduced new rules for the NIL and revenue-sharing deals that have shaken up college sports in recent years.

Trump signs order to clarify college athletes' employment status amid NIL chaos The order does not provide or suggest specifics on the controversial topic of college athlete employment.

Connecticut Senator Chris Murphy introduced legislation on Wednesday aimed at establishing a federal right for college athletes to market their Name, Image and Likeness.

Duke welcomes Darian Mensah as its new QB1 with a $4M NIL deal. Mensah, a Tulane transfer, is set to thrive under Manny Diaz and lead the Blue Devils.