With nearly 30 wineries, Lodi Wine & Chocolate weekend returns for its 29th year on Saturday, Feb. 14 and Sunday, Feb. 15.

Augusta University's mobile stores are managed and operated by student interns, providing them with hands-on business ...

The college basketball world knows how electrifying and hostile of an environment Carver-Hawkeye Arena. From the glory days of the 1990s for men’s basketball to the current era of women’s basketball, ...

Downtown Appleton will host its annual Death by Chocolate event this weekend, offering visitors the chance to sample 24 different chocolate treats from area businesses.

USC’s second annual Language and Career Week — a three-day event hosted by the Dornsife Center for Languages and Cultures — kicked off Wednesday at 10 a.m. in Taper Hall of Humanities. The event ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Immersive and experiential marketing have quickly become go-to formats for brands looking to break through the noise.

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Fintech and crypto firms are paying freelance editors as little as $1 per thousand views to flood social feeds with branded clips. Regulators are scrambling.

The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers need to know ...