State Farm Cancels Super Bowl Ad Plans
It's unclear how the Super Bowl will otherwise be impacted by the devastating wildfires still raging across Los Angeles
California Insurance Commissioner Ricardo Lara discusses the complex insurance system as homeowners look to rebuild after LA's fires.
Some of the biggest insurers in California had the highest number of national claim denials in 2023, according to Weiss Ratings.
State Farm is canceling a planned commercial by the insurance giant set to run during the 2025 Super Bowl next month, citing the impact of the Los Angeles area wildfires. "Our focus is firmly on providing support to the people of Los Angeles.
State Farm Stadium announced in a statement that they are pulling themselves out of the commercial lineup on FOX for Super Bowl 59. The big game will be held at the New Orleans Saints’ home venue, the Caesars Superdome, on Feb. 11.
Several California insurers cut policies in wildfire-prone areas in recent years, leaving homeowners scrambling for options.
California’s Department of Insurance has worked to repair the broken insurance system, but the LA fires threaten to undo the progress the state has made.
The insurance company canceled thousands of California homeowners' insurance policies last year in an attempt to avoid "financial failure."
Insurance giant State Farm has canceled a Super Bowl ad that was set to air during the big game in February, in part, it said, over the raging wildfires in California.
Insurance companies are expected to face significant losses due to the wildfires in Southern California, though a report by Wells Fargo expects those will be "manageable."
"It was looking bleak before this, and this disaster will likely only exacerbate the public's opinion of insurance companies."