Good Good, one of the most popular golf YouTube channels in the world, has made its next move in the sport. The group has signed several PGA Tour stars to apparel deals including Joel Dahmen and Beau Hossler.

Good Good Golf, the groundbreaking YouTube golf channel and apparel brand, announced partnerships with multiple PGA Tour players, who will be wearing their brand this season.

The duo are just two of the eye-catching signings to the brand in deals that will also see them feature in YouTube content

Scores from the PGA Tour The American Express on Friday -16 Charley Hoffman (USA) 65 63 Rico Hoey (Philippines) 65 63 -15 Sepp Straka (Austria) 65 64 Justin Lower (USA) 63 66 Mark Hubbard (USA) 65 64 -14 Jason Day (Australia) 64 66 J.

While we’ve seen “new golf media” brands like No Laying Up sponsor pro golfers, this is the first time a YouTube-driven company has taken that leap in the apparel space. It marks another major crossover between the nontraditional YouTube space and the traditional professional golf world.

J.T. Poston shot a 10-under 62 to take a one-stroke lead over Justin Lower in the opening round of The American Express on Thursday.

Today is Round 2 of the American Express golf tournament on the 2025 PGA Tour. Here's how to watch, including time, channel, TV schedule and stream info.

Tee times for the third round of the 2025 American Express in California, featuring Charley Hoffman, Tony Finau, Will Zalatoris and more.

How to watch the 2025 American Express on Friday, including full Friday TV coverage and streaming info for Round 2.

LA QUINTA, Calif. — J.T. Poston shot a 10-under 62 to take a one-stroke lead over Justin Lower in the opening round of The American Express on Thursday.

J.T. Poston shot a 10-under 62 to take a one-stroke lead over Justin Lower in the opening round of The American Express on Thursday. Poston carded nine birdies and an eagle on the Nicklaus Tournament Course at PGA West in the Palm Springs-area desert.