On-field success matters, but so does off-field success—and that’s a competition Cowboys owner Jerry Jones is clearly winning.

Jerry Jones loves when the Dallas Cowboys are in the news, and they’ve been making headlines this week. Despite the playoffs rolling along, sports shows are focused on what Jerry Jones has going on as he searches for his next head coach.

Sanders gets to remind officials at the University of Colorado that he’s a hot commodity while he prods for an extension. Jones redirects the conversation from his culpability in the Cowboys' current condition while offering fans and candidates a reminder that this is a high-profile job coaches crave.