The Paramount deal is an all-cash, $30-a-share offer for all of WBD, including the company's financially troubled cable TV ...

Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, ...

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, ...

The Paramount deal is an all-cash $30-a-share offer for all of WBD, including the company's financially troubled cable TV ...

The Almond Board of California represents more than 8,100 almond farmers and 100 processors in California. It also invests in ...

For political news, most young adults say it reaches them passively, and they tend to be more trusting of the information ...

The client said that it will be the only telecom operator to access Publicis' AI-driven content creation platform Leona in ...

But in the process of absorbing Warner Bros., Netflix passed on the basic-cable side of Warner Bros. Discovery, leaving the company’s portfolio of basic-cable platforms -- at least 25 by my count on ...

"The global economy has had something of a reprieve this year," writes WPP Media Business Intelligence President Kate Scott-Dawkins in the new report, characterizing 2025 as a "year of two halves." ...

The 90-second ad “Verify You Are Human” follows a young man looking for a gift for his mother. He searches the internet and social media for gift guides. But he can't make a decision until he realizes ...

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Kia's Russell Wager told "Marketing Daily" that the games would be instrumental in the marketing of its new Telluride SUV.