As Mumbai gears up for the state elections, the cityscape transforms into a vivid battleground where alliances and parties ...

From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our ...

The OOH campaign spans various advertising formats, strategically placed in high-traffic locations across ten major cities.

GroupM, WPP’s media investment group, conceptualises an innovative visual spectacle in the outdoor landscape of Kolkata for ...

IKEA India has rolled out a fresh OOH campaign across Mumbai, Bangalore, and Hyderabad that taps into relatable dialogues and ...

WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new ...

TVS Motor Company has launched the all-new TVS Jupiter with a 360-degree campaign titled “India ka Naya Zyada” on TV, Print, ...

Udit Mittal, Deputy General Manager, Tata Motors shares insights on how high-traffic mall spaces can elevate brand ...

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for ...

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through ...

Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity ...

Hettich, a leader in innovative furniture fittings, has expanded the reach of its latest campaign, The Youngest Magician, to ...