CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

Marketing Strategy - Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Customer data platforms and customer engagement platforms overlap, but their primary functions differ. Learn about the roles of CEPs and CDPs, real-world use cases, and ways they enable ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

Career Management - Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing ...

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.