Fox Sports is ushering in Tom Brady’s next chapter as the lead NFL analyst for the network with a two-part campaign.

Also: U.S. ad spending keeps growing (but at a slower pace), the messed-up data that marketers have on an Ad Age writer, ...

Another potential benefit for The Trade Desk: It would unlock direct access to connected TV ad inventory through control of ...

Reckitt and other packaged goods marketers are adopting a tool designed to give clearer understanding and control over their ...

Advertising employment fell in August, the sixth decline in the past seven months. The economy added 142,000 jobs, a weaker ...

Jim Riswold, the acclaimed Wieden+Kennedy copywriter, sat down with Red & Co.’s Mira Kaddoura for an interview just weeks ...

As it grows its business, The Farmer’s Dog is investing in an advertising blitz that begins with a 60-second spot that will ...

When ranking social media platforms, the majority of Gen Z respondents (46%) selected YouTube, followed by TikTok (29%).

Gen Z has been a common target for film campaigns this year, with studio marketers fighting consumers’ impulse to wait for movies to hit streaming. The “Beetlejuice Beetlejuice” team was tasked with ...

On Wednesday, Google announced the update to its lineup of ad campaigns, saying that starting in the second quarter of next ...

WPP’s GroupM named Richard Hartell CEO of EssenceMediacom U.S., the holding company announced today. Hartell replaces JiYoung ...

Gut hired Gus Marmarinos as the New York office’s managing director and Lucas Bongioanni as the office’s chief creative ...