The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with ...

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less ...

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a ...

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...