How do you pronounce GIF, as in the video loop, and Jif, as in the peanut butter? We asked USA TODAY staffers. so spread the news!

Ludacris is the star of Jif Peanut Butter’s newest ad and a spoonful of the snack has made him a star in the new age mumble world of rap.

Jif, the peanut butter maker, has partnered with Giphy, the GIF database, to resurface this dull debate, with a limited run of special labeled peanut butter jars.