Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.

As these models mature, marketers must evolve, focusing on relevance, transparency and creativity to cut through the noise.

'Contextual advertising is a really hot topic in TV advertising right now,' declared TVREV's Alan Wolk at Streaming Media Connect 2024. But what exactly is it, and how is its growing presence in CTV ...

When we set up an advertising campaign there are some keys points we must consider, from our audience we wish to target with our ads to our budget and a lot more.