Learn to craft a powerful value proposition that highlights your product's unique benefits and sets it apart from the ...

What is a unique value proposition? A unique value proposition (UVP) is a simple statement explaining how you provide customers with distinct value. As marketers, we tend to overcomplicate it, but ...

A lot of new service-based businesses try to do everything for anyone, or they go into the market without a clear understanding of the clients they’re trying to serve.

The value proposition contained within a business model canvas refers to the compelling and distinctive value that a product or service offers to its intended consumers.

In his new book he’s integrated Customer Development with the Business Model and Value Proposition Canvas and added some new tools to the mix.

Your unique value proposition should help you connect with your target market. In order to create a proposition that builds that relationship, you first need to identify who that audience is.