On June 16, Meta Platforms (META) made a move that could shift the tides of its monetization strategy by announcing it will introduce advertising on WhatsApp for the first time. This marks a crucial ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. With WhatsApp gaining momentum in more regions, Meta ...

Meta Platforms ($META) has become the poster child for what the market wants from AI right now: translating AI into real ...

At its global “Conversations” conference in Miami on Tuesday, Meta announced several updates to its advertising offerings, including centralizing the ad-creation process within Ads Manager, and ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

Meta delivered a standout Q2 with 22% YoY revenue growth, beating forecasts despite tariff concerns and advertiser fickleness. Ad system innovations—Andrometa, GEM, and Lattice—drove higher conversion ...

WhatsApp introduces AI Writing Help to polish messages and new monetisation tools including ads and subscription Channels, ...

Whose Customer Is It Anyway? If you believe advertising has become too complicated, without clear results, well, CEOs agree. A growing number of chief execs believe their businesses have lost the ...