During Thursday’s pre-fight press conference prior to Zuffa Boxing’s inaugural event headlined by the super fight between Canelo Álvarez and Terence Crawford, Max Kellerman attempted to highlight the impact Dana White will have on the sport of boxing.

"Every era has that guy," said the ex-HBO side man, who dusted off the tux and returned to his ringside perch alongside former colleague Andre Ward and UFC veteran Jon Anik.

History-maker Terence Crawford stunned Saul 'Canelo' Alvarez on points in Las Vegas, becoming the first male fighter in the modern era to hold undisputed titles in three weight divisions.

Crawford became the first male fighter to be undisputed champion across three weight divisions in the four-belt era.