For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

All too familiar with angler frustrations, longtime Tulsa anglers Steve Carroll and Dale York decided to invent a fish-finder school — literally. The “Lowrance Academy,” which rolled out quietly last ...

Lowrance, a world-leading brand in fishing electronics since 1957, announced today the release of a new, premium Elite Ti standalone series of fishfinder/chartplotters. The Lowrance Elite-5 and ...