The digital fashion items make the most of the recently launched Roblox “Layered Clothing” technology for hyper-realistic 3D garments that fit any avatar body type. The Vault in Gucci Town.

Gucci Town is a Roblox digital location intended for those exploring the unexpected. It's an experience or a place to learn more about Gucci and its history, as well as Alessandro Michele's ...

A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A virtual piazza, ...

Gucci Town offers a free and entertaining experience on Roblox. It's designed to advertise the Gucci brand while also giving players lots of free avatars.

Gucci Launches New Gucci Town Space on Roblox The unique gathering space marks an expansion of Gucci's previous work on the Roblox platform, namely last summer's Gucci Garden experience.

In May 2021, Roblox unveiled a collaboration with Gucci. The Gucci Garden was a place where Roblox users experienced the creative vision of Gucci’s Creative Director, Alessandro Michele.

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.

A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.