Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this ...

Last December, Google Analytics announced an alternative tracking setup by using a "parallel rail" to execute JavaScript, meaning analytics wouldn't slow ...

1) Google Tag Manager This approach is recommended because using Google Tag Manager simplifies tag management on your site. It makes it easier to add other tags, such as AdWords Conversion Tracking ...

Google Analytics has an “ads personalization” feature that creates highly targeted marketing strategies based on audience demographic and behavior. That amounts to a more successful campaign.

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

Installing Google Analytics into a WordPress-driven website is easy: copy the tracking code from your account and paste it into the theme.

Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Google developers were able to simplify the tool’s ability to track Flash, Adobe Flex and ActionScript 3 by translating Google Analytics tracking code into the ActionScript 3 programming ...

Waiting for Google Analytics code to execute, hit Google’s servers and come back adds to your site’s loading time. The asynchronous code allows the rest of the page to continue loading while the ...