For those seeking a true bargain, we've curated a list of Prime Day sales that 50% or more, including top brands like Beats, Champion, and Coach.

Like the OG Prime Day event, the sale is almost guaranteed to include Amazon’s own devices, such as Ring security cameras, Kindle ereaders and Amazon Echo smart speakers. Other brands get involved, too, so, expect to see discounts on everything from electric toothbrushes and home appliances to TVs and other tech.