Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

AI has expanded the scope of marketing outreach through advanced targeting and segmentation. For instance, Starbucks uses its AI-driven Deep Brew program to offer personalized marketing at scale.

A client wanted to understand customer characteristics to clearly segregate the customers into the need-based and value-based segments.

How should a firm design a price/lead-time menu and scheduling policy to maximize revenues from heterogeneous time-sensitive customers with private information about their preferences? We consider a ...

In January 2009, Makro embarked on a proof of concept project with SAS Institute involving the implementation of SAS Visual Data Discovery on a trial basis to test out its capabilities. "One of ...