We won’t see a prototype or concept this year, and next year might be too soon, the automaker's head of planning Cooper Ericksen said.

The company's execs wouldn't give details on how far along a plan for a smaller truck might be, or when one could be launched. It's still certainly an if at this point. “We could really do well in that segment,

The Hilux Champ, one of Toyota's cheapest trucks, is very basic yet highly customizable, making it appealing for more reasons than just its low price tag.