That improvement on the recruiting trail was the plan for Texas booster Christopher Late, who leveraged his expertise as a ...

Thanks to the NCAA's Name, Image, and Likeness rules, Texas quarterback Arch Manning and several other players are valued at millions of dollars.

The college football season is finally back and Texas Tech, one of the most intriguing teams, kicks off against the ...

This article was originally published on www.si.com/fannation/name-image-likeness as Texas college football stars join actor ...

On Aug. 30, the Texas Longhorns will head to Columbus, Ohio, to face the Ohio State Buckeyes in their season opener.  In the ...

Texas A&M Aggies quarterback Marcel Reed signed a groundbreaking NIL deal with ENG Aviation earlier this summer. Now, the ...

Texas Tech’s Matador Club has raised $63.3 million since 2022, fueling recruiting, facilities, and national attention as the ...

A pair of Texas A&M stars began their name, image and likeness licensing journey with Sonic, marking the fast-food chain's ...

The Red Raiders aim to disrupt college athletics with their NIL investment and will either show the power of oil money or remind everyone of its limits.

Johnny Manziel is hoping to be reimbursed by Texas A&M for the NIL money he missed out on. The former Aggies quarterback ...

There will be 100 Texas Tech Red Raiders football players who will be $25,000 richer thanks to a new NIL deal with a local collective, Matador Club.

Winter, who played basketball at Willian & Mary, has two decades of experience in sports law, but has specialized in NIL ...