The new offering launches with Peet's "Off the Grid" medium roast blend and supports Southwest's broader strategy to improve ...

You can now officially book Southwest Airlines flights with an assigned seat. The booking process now features a seat map, ...

Southwest Airlines has officially begun selling assigned seats, though the open seating policy will remain in place on ...

Southwest Airlines allows passengers to book assigned seats, new fare classes for travel starting on January 27, 2026.

Travelers who need airfare for a late 2025 or early 2026 trip can save money this week by booking with Southwest.

Southwest Airlines and Peet's Coffee announced a new partnership with the coffee roaster becoming the "official coffee provider" on all Southwest flights. It's the first such partnership for Peet's ...

Southwest Airlines has announced a major change to its long-standing policy, giving customers the option to select their seat when booking a flight. The new policy will begin on Jan. 27, 2026, ...

“Southwest open seating is the ultimate expression of its founding ethos: to make air travel affordable and accessible for ...

Southwest Airlines announced which two cities will get St. Thomas, U.S. Virgin Islands service, and is bringing back dozens ...

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.