While some tension is normal, shared goals and data-driven strategies can bridge the gap between B2B sales and marketing ...

Next is investing more into “new and developing channels” in the UK as it as found these are delivering increasing ...

With concerns over brand safety on social media and in programmatic advertising re-emerging, are brands, platforms or third ...

John Lewis is drawing on its heritage to celebrate the return of its “refreshed value promise”, with the first in a trilogy ...

Attention is key to understanding the effectiveness of media and creative, but we need a standardised definition and methods ...

Brands in emerging categories often have to be disruptive in how they approach product, price and place to create value in ...

A study by Visa, UEFA’s women’s football sponsor, has found 70% of fans believe brands help boost the visibility of women’s ...

Carex owner PZ Cussons identifies strengthening its brand building capabilities as a strategic priority for 2025, as it ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Every marketer faces personal and professional challenges. It’s important to focus on your wellbeing, so you maintain the ...

More than a third (33.7%) of B2B marketers frequently find themselves in conflict with the sales team, according to new ...

When it comes to the important relationships within business, it’s hard to narrow it down to just one. Is it best to build ...