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Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, ...
The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, ...
Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.
The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...
In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.
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In a marketing environment where performance is prized and attention spans are traded like commodities, B2B marketers are leaning into video as both a storytelling tool and a growth engine. According ...
Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its ...
In a world driven by constant innovation and instant communication, millennials and Gen Z have emerged as the most connected, vocal, and influential consumer groups in history. Together, they account ...
In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost ...
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