MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for ...

Publicis Groupe will combine the benefits of Epsilon and Profitero, with Mars United’s proprietary data on shopper behaviour.

The GCC edition of dentsu's Consumer Vision 2035 study shows trends across AI, climate change, and emotion will alter ...

Heinz launches special green, brandless packaging in an effort to connect with consumers in celebration of Saudi National Day ...

Joe Dickinson, Chief Music Officer at WithFeeling said, "Keith’s leadership will help us achieve our goal of becoming the ...

Yazle's Dylan Temple-Heald writes on how programmatic DOOH effectively boosts brand engagement, especially in malls in the ...

With Conrad Egbert in the lead, PRCA MENA will expand its reach and offerings to students, individual members and corporate ...

Awareness about the Advertising and Marketing Communications Code changes was raised through billboards, video assets, and ...

MSL's Sophia Boudjemaa writes on how the industry needs to move past the target audience as a measure for effective ...

Snap reveals a new profile design, toggle between personal & public profiles, video 'replies', a Lens Studio rebuild, and a ...

Leaders from top ranked MENA agencies react to the United Arab Emirates best-ever ranking on the Cannes LIONS global index.

Pinterest - in partnership with DMS - highlighted why 25 million people in the MENA region are actively engaging with ads on ...