Toyota’s wild new ROX concept

Toyota’s wild new ROX concept: A rugged, open-air Land Cruiser
Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.
Toyota's Land Cruiser ROX Brings Soul To SEMA
Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV.
Toyota's Open-Air Land Cruiser Concept Is an Incredible SEMA One-Off
With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the automaker set off to build an open-air concept version — one that pays homage to the FJ40 generation of Land Cruisers, which were available in roofless form.
‘Taco Tuesday’: Part ’59 Land Cruiser Pickup, Part Supercharged Tacoma, All Toyota
Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the SEMA Show.
Toyota Turned The New Land Cruiser Into A Short-Bed Pickup With A Convertible Roof For SEMA
Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD Surf concept last week, Toyota detailed a second open air off-roader concept for SEMA that’s based on the new Land Cruiser.
Modellista’s Toyota Land Cruiser Concept May Spawn Production Parts
Modellista confirmed its intention to enter the US market at last year’s SEMA Show and, at the time, unveiled a series of modified Toyota and Lexus models. It says it plans to incorporate design elements from the Land Cruiser concept into its US-based models, but it will depend on the reception to the concept.
Does Toyota’s CALTY Land Cruiser ‘ROX’ Look Like an Aztek?
Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX. The second of 10 (10!) concepts Toyota will dribble out in the days before and during SEMA is this, the Land Cruiser ‘ROX,’ or ‘Recreation Open eXperience.’ What is a ROX?
Is Toyota’s New Land Cruiser Concept Secretly a Preview of the Next FJ Cruiser?
Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of the mid century.
Toyota ROX Concept Chops the Top off the 2024 Land Cruiser
The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, and an eight-inch-wider track.
Big Booty, Open Top, Off-Road Machine: Toyota Land Cruiser ROX Concept
Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.
This New Toyota Land Cruiser Concept Is an Open-Top Ode to Off-Roading
Toyota just unveiled an open-air truck concept based on the current-generation Land Cruiser that it is bringing to this year's SEMA show in Las Vegas.
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Toyota to unveil the all-new open-air ROX at SEMA 2024
The all-new Toyota ROX is an open-air concept vehicle based on the Land Cruiser, with more than 50% of it reinvented to ...
Dakar-Themed Toyota RAV-X Concept Could Hint At A Rugged Version Of The Next-Gen RAV4
Toyota says that the RAV-X is "more than just a concept", making us wonder if the future RAV4 will gain a rally-inspired trim ...