Saudi Arabia's Public Investment Fund (PIF)-backed golf circuit has taken a huge step in its expansion strategy by securing ...

Saudi Arabia is expanding its global sports presence with investments in LIV Golf, Formula 1, and the 2034 FIFA World Cup, ...

A Saudi Arabia-backed sports fund is considering investing in a new body that World Athletics may potentially set up to ...

DAZN recently received a $1 billion investment from Saudi Arabia’s Public Investment Fund (PIF), the same entity floating the LIV Golf league. As part of the partnership, LIV and DAZN will ...

BET early and WIN exciting CASH PRIZES Saudi Arabia’s growing influence in sports broadcasting, including its stake in DAZN, strengthens its position in cricket negotiations. While discussions ...

Oscar De La Hoya has seen first-hand what Canelo Alvarez is capable of inside the boxing ring after spending many ...

Sela and Sir Keith Mills' Origin Sports Group have agreed to form a partnership that will include the establishment of a ...

Turki Alalshikh, the chairman of Saudi Arabia’s General Entertainment Authority, has forged a multi-year boxing promotion ...

The deal, which is also partnering with the Saudi entertainment and sports firm Sela, will see TKO serve as managing partner, ...