LeBron James' son has a new logo, which got a lot of attention during Wednesday's Los Angeles Lakers game against the Cleveland Cavaliers.

The Los Angeles Lakers’ return to Cleveland wasn’t just a return home for superstar LeBron James, but also a return for his son Bronny James, who, like his father, was also born in nearby Akron, Ohio.

Bronny James debuted his signature Nike logo during the Lakers vs. Cavaliers game on January 28, 2026, marking a significant step in establishing his own brand. The stylized 'b' logo on his Nike Lebron Witness 9 PE shoe subtly incorporates his jersey number,