Elf Beauty (ELF) shares soared nearly 10% during midday trading on Monday after Morgan Stanley upgraded the company’s stock ...

Beauty ($ELF) shares surged on Monday after Morgan Stanley upgraded the cosmetics maker to Buy from Hold, calling the recent ...

Hailey Bieber opens up about her go-to essentials during pregnancy and postpartum, sharing favorite products she swears by as a new mom of son Jack Blues.

e.l.f. Beauty ( ELF) announced in May that it would acquire Rhode, the fast-growing beauty and skincare brand founded by Hailey Bieber, in a deal valued at up to $1 billion. The deal amrked e.l.f.

Hailey Bieber has had many beauty eras: clean girl, strawberry girl, latte girl, to name a few; but motherhood has ushered in ...

Elf Beauty said on Wednesday it expects a smaller core profit margin for the first half of fiscal 2026 due to higher tariff ...