Beauty, Inc. (NYSE:ELF) is one of the best high growth consumer stocks to buy now. On August 7, Canaccord Genuity maintained ...

Midnight' is putting the spotlight on the Elven races of Azeroth again—as well as one of the best aspects of the MMO's ...

Elf 2 poster release rumors spread after a fake image claimed Will Ferrell would return as Buddy in Christmas 2025. The ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

World of Warcraft is making some big changes to Demon Hunters in Midnight, but one of them in particular leaves half the ...

Blizzard revealed the opening cinematic for World of Warcraft's next expansion, Midnight, as part of Gamescom Opening Night ...

Twenty years later, it’s fair to argue that Elf is the last great Christmas movie. This Jon Favreau classic, which also marked a significant turning point in Will Ferrell ’s career, came out ...

The elf character began picking up momentum, and by 2012, he was a float in the Macy’s Thanksgiving Day Parade. The Elf on the Shelf has been a best-seller every year since 2013.

The ELF, on the other hand, could be put together on a piece of perf board. If you had to buy everything from scratch, it might cost $100 back then.

Elf on the Shelf got its start with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The Elf on the Shelf: A Christmas Tradition," which was illustrated by Coë Steinwart.