Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

We recently published 9 Stocks Jim Cramer Discussed As He Mentioned Trump & Intel’s CEO. e.l.f. Beauty, Inc. (NYSE:ELF) is ...

The movie Elf is theme for the Ice! attraction at Gaylord Palms Resort for 2024 in Orlando, Florida. VISIT OUR WEBSITE: <a ...

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

Elf Beauty said on Wednesday it expects a smaller core profit margin for the first half of fiscal 2026 due to higher tariff ...

Cosmetics company e.l.f. Beauty (NYSE:ELF) will be reporting results this Wednesday afternoon. Here’s what investors should ...

The elf character began picking up momentum, and by 2012, he was a float in the Macy’s Thanksgiving Day Parade. The Elf on the Shelf has been a best-seller every year since 2013.

This The Elf on the Shelf idea was so much fun, but a little tricky to pull off. I woke up early one morning and painted red dots on the kids’ noses about an hour before they typically wake up.

The Elf on the Shelf, a rapidly growing phenomenon based on a 2004 book by Carol Aebersold and Chanda Bell, has become a beloved Christmas tradition for many families.