Andy Byron, the startup executive at the center of an extraordinary social media furor, has resigned as CEO of data operations startup Astronomer.

When Chris Martin joked that two camera-shirking Coldplay concertgoers might be having an affair, he had no idea his shoutout would put now-former Astronomer CEO Andy Byron on the hot seat.

The Coldplay kiss cam scandal highlights the decline of concert etiquette, where viral moments overshadow the cathartic experience of live music.