Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Now, new Starbucks CEO Brian Niccol is looking to restart the tradition as a way to entice guests into the coffee shops. He ...

Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

The vibes are off at Starbucks.  Baristas are overworked as they try to churn out a constant stream of complicated ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...

New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...