However, shopping from retailers like Amazon, Best Buy, and Walmart can often net you more savings — and all of those retailers have started to roll out early Black Friday-worthy deals on Apple products, with their official early Black Friday sales starting weeks ahead of the actual day.

If you’re looking for a deal on anything Apple sells—an iPad, Apple Watch, AirPods, MacBook, or anything else, there’s no better time to get one than Black Friday. No matter what you’re looking to buy, you’re going to find a great price—possibly the lowest ever.

The fourth-gen AirPods are out now — with slight audio quality and comfort improvements, plus the option to get them with active noise cancellation and a wireless charging case bearing its own speaker — but the third-gen AirPods are still rock solid for routine music,