The phone may come with big upgrades, including a new design, faster performance, and a better camera with a new telephoto sensor compared to the iPhone 16 Pro Max.

Apple is preparing for its next major smartphone launch, and attention is already turning toward the iPhone 17 Pro Max. The device will lead the iPhone 17 series, which is expected to include multiple models such as the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the top-tier iPhone 17 Pro Max.

The Apple iPhone 17 series launch is anticipated for September 9, 2025, featuring four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Both variants will likely include enhanced displays and advanced processors,

As is typical with the feature gap between standard and pro models, rumors suggest the iPhone 17 Pro and Pro Max (as well as the Air) will get the newest A19 chip, while the regular iPhone 17 will get the same A18 chip that powered last year's iPhone 16.

The upcoming iPhone 17 Pro Max will feature a significantly upgraded Telephoto camera, according to a post this week from Instant Digital, an

Apple’s iPhone 17 lineup will offer four models, but one in particular could be a harder sell than usual: the new iPhone 17 Pro.

According to media reports, the iPhone 18 series could feature four models, including the iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone.

The base model iPhone 18 might not make its debut until spring 2027, reportedly so Apple can showcase new foldables. Higher-end iPhone 18 models are still on tap for 2026, though.