After mindset coach Jim Murphy’s book made an appearance at Sunday’s playoff game, its web page has been flooded with positive reviews from football fans. Eagle-eyed NFL viewers witnessed a peculiar sight during the Philadelphia Eagles’ Sunday afternoon playoff game against the Green Bay Packers: wide receiver A.

The book Philadelphia Eagles star wide receiver A.J. Brown was seen reading rocketed to the top of Amazon's bestsellers list on Monday morning.

"Inner Excellence," written by Jim Murphy, is a self-help book. According to its website, the book helps train your mind for extraordinary performance and live the best possible life. It helps you perform with freedom under pressure – all things Brown has done this season.