TORRANCE, Calif., Sept. 25 This week Yakult U.S.A. Inc.announces the launch of a new TV advertising campaign for its signatureprobiotic product Yakult(R) and introduces its new tagline "Change ...
Yakult has just launched its 2024 ad campaign that aims to re-establish the iconic brand as the country’s superior probiotic drink amidst the increasing number of new ready-to-drink probiotic brands ...
The news concerning narrow-moat Yakult being fined by the Shanghai local authority for falsely claiming the probiotic's effectiveness in preventing coronavirus has sent Yakult’s share price down 10% ...
A television advert for Yakult yoghurt drink has been banned by the Advertising Standards Authority for implying health benefits that were not supported by a relevant, authorised health claim. Devised ...
A TV ad for probiotics drink Yakult has been banned by the Advertising Standards Authority for falling foul of health claims rules – despite not actually making any explicit health claims. The ASA ...
Yakult, the probiotic drink, is launching a 2.5m campaign this week featuring computer-generated images of the human gut. The ad travels through a “highly magnified” digestive system to show that good ...
A California judge has refused to certify a class of consumers in a lawsuit accusing Yakult USA of misleading shoppers about the digestive health benefits of its fermented drinks. Plaintiff Nicolas ...
A television advert for Yakult yoghurt drink has been banned by the Advertising Standards Authority for implying health benefits that were not supported by a relevant, authorised health claim. Devised ...
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