The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...

AI might finally have its first good ad campaign and it tells us everything about how the technology will actually change the world - ANALYSIS: We have been subject to threats on our lives and our ...

Action-based KPIs are replacing vanity metrics. Brands are looking past follower counts to engagement depth, saves, and search behavior.

Mexican retailer Grupo Comercial Chedraui has teamed up with Algonomy to roll out Active Content, a solution designed to help ...

Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several ...

Next Gen SEO & KI-Marketing Schweiz has introduced an artificial intelligence-powered marketing platform designed specifically for businesses operating in Switzerland’s multilingual market. The ...

“We started to toy around with this a little bit last year, but really embrace the idea of of ‘comfort TV,'” said CBS president and chief marketing officer Mike Benson. “There’s a lot of shows out ...

Australian fashion retailer, Above The Clouds, has selected Digital Spotlight to manage its comprehensive search marketing ...