Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Product-market fit, or PMF, is one of the single most important determinants of a company’s ...
What Is Product-Market Fit (PMF)? Most people know what Marc Andreessen said about product-market fit (PMF) – it “means being in a good market with a product that can satisfy that market”. As he noted ...
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