Marketing automation is a category of tools and strategies that help businesses streamline their marketing efforts. It eliminates the need to do some repetitive tasks manually, like sending welcome ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

A company can use any number of tools to grow its business, but adopting a marketing automation suite into a company's sales process is one of the more necessary options. Marketing automation provides ...

The printing industry is unique in that there are so many aspects of print, including the types, use cases, industries, and services, as well as the wants and needs of customers in how they interact ...

When you hear “sales force,” the first thing you may think of is Salesforce the company. While Salesforce is a top customer relationship management (CRM) software platform that can be used for sales ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Technology is available today to assist businesses in every ...