Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's digital age, data is the key to unlocking successful lead generation. Customer ...

Lucy Murphy, founder of Aligned AI Marketing, believes the key is balance. "You don't delegate your relationship with the ...

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information.

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners worldwide. In an age where digital tools can make or break your business, I’m ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Modern B2B sales and marketing environments are fast-paced and crowded, making it unrealistic for teams to pursue every ...

Businesses are constantly on the hunt for more leads. However, without a structured lead procurement strategy, that pursuit often prioritizes volume over value. The common results are predictable: ...

It’s an open secret that B2B lead generation has some big problems. The sector has grown exponentially in recent years, with growth in self-service tech platforms and offshore telemarketing expanding ...

Every B2B business needs qualified leads to survive in the competitive market. Without leads, even the best product or service will struggle to achieve growth. Unlike B2C, where impulse purchases are ...