In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

What is an influencer? PeopleImages.com - Yuri A/Shutterstock Social media influencers are people who have used their skills, knowledge, and personality to gain a following online. They consistently ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

Netflix’s no. 1 film "Evil Influencer" explores Jodi Hildebrandt’s downfall and her role, alongside "8 Passengers" YouTuber ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...