*We’ve all heard it: “The customer is always right.” But in reality, how many businesses actually live by this principle? In the age of digital disruption, the companies that thrive aren’t just the ...

Let's face it: Everyone is doing more with less. Whether that's because of layoffs, reduced budgets, or just the general impact of today's economic uncertainty, teams are scrambling to keep the ...

In business, “collaboration” is the default answer to the question, “How can we drive a philosophy of customer-centric behavior across our company?” While collaboration is indeed necessary, it’s not ...

Customer centricity is vital to business survival in today’s marketing landscape but what does the term really mean and can a brand ever truly lay claim to it? Melanie May investigates Giving ...

There are simple ways to being customer-centric, but the tangent must be drawn from the key vision, goals and values of the company. In my past 24 years, I have had the privilege of working in various ...

IT service providers must design around the customer’s voice, align every interaction to their success and leverage feedback ...

How do you define a successful company? Profitability? International profile? The number of users you serve? These are all valid, but in my experience, a leading indicator is the business’ ...

Traditionally, sales and finance have operated in silos, with very different objectives. While sales teams have focused on finding customers and selling products, finance teams have focused on ...

From Fortune 500 companies to startups, companies that prioritize customer centricity stand out in the market. They understand that customers are more than just revenue sources—they are the foundation ...

Sitting around a table at a customer advisory board meeting about a year ago, my mind started whirring. The conversation turned to how our business could expand its offerings to provide even more ...

Growing demand for digital transformation has drastically shifted most organizations’ perspectives on customers, but as Web 3.0 gains momentum, all that is about to change. Today’s businesses know the ...

B2B brands are striving to become more customer-centric, but what mistakes are they making along the way? Jessica McGreal investigates Every B2B brand wants to be customer-centric, hyper-personalised, ...