High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities. If you can identify ...

Your website is a reflection of your firm. Ideally, it enhances your branding and voice, But while there are many different directions you can take the site in, there are a few best practices when it ...

In today’s digital age, having an online presence is crucial for businesses of all sizes. If you’re running an e-commerce store, your website’s design plays a pivotal role in attracting and retaining ...

"We need more leads, more business." If you are in digital marketing, a request like this is very familiar. Your initial instinct may be to dive into ad campaigns and SEO. However, experience has ...

There is no one-size-fits-all approach to website design. Whilst some strategies, like link building and content marketing are applicable to all industries, it’s important to adopt a holistic approach ...

Small Business Website Design: Best Practices, Tips & Tools in 2025 Your email has been sent Discover why a professional, strategically designed website is critical to your small business's online ...

Founder at M16 Marketing and an ABC Leadership Trust member. He's a leading marketing technologist on a mission to create success stories. Whether your business exists solely in the online arena or ...

I rarely write about web design issues in this column since our mandate is to write about ways to use the Internet as a reporting tool (and besides, the Poynter Design/Graphics folks and Jon Dube’s ...

Websites are undoubtedly the new storefronts. Today, people rely largely on digital platforms to do online shopping, and this trend has given a great boost to the e-commerce industry. Merchants and ...