When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...
Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...
Hot Wheels aren’t just for kids; they’re the hottest adult collectible, with rare cars worth thousands and over nine billion ...
A Girls Guide to Cars on MSN
The Best Hot Wheels Models Dream Cars, and What It’s Like to Drive the Full Size Version IRL
After taking a tour of the Mattel Hot Wheels Design Center and learning about the brand’s Treasure Hunt hidden treasure […] ...
As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see whether ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today ...
I was back hunting for Hot Wheels the other day. Although the stores I visited had just received new stock, I couldn't find anything I wanted. And the Matchbox pegs were more enticing. I bought the ...
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