Walmart's store brand, Great Value, isn't always just the better deal, but the better product, so we found the ones you ...

One easy way to save money on groceries is to switch to store brands. These alternatives to expensive brands can save you 30% or more — serious savings to put toward other groceries. One of the more ...

I used to be a brand name snob and wouldn't buy any "generic" brands when grocery shopping. But kids are expensive, and they eat a lot (especially 3 teens!), so as they grew, I began buying generic ...

The company announced that it is removing synthetic dyes and 30 other ingredients, including some preservatives, artificial sweeteners and fat substitutes in products sold under its store brands. The ...

WASHINGTON — Walmart, one of the largest retailers in the U.S., announced Wednesday that its in-house brands, including the popular "Great Value" brand, would phase out synthetic dyes and other ...

Walmart's new in-house brand, bettergoods, debuted in the spring of 2024. Though it joined other Walmart brands like Marketside and Great Value, bettergoods strove to fulfill a few niche roles at the ...