Mattel will enter WWE’s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...
Dexter Alex is a prolific African Storyteller and a freelance writer who thrives on weaving intricate plots alongside his writing endeavors. With a passion for music, literature, and a deep ...
WWE Elite and Basic action figures are not only some of the best figures on the market — they are the #1-selling brand in the action figure game. In case you haven't seen them yet, Mattel is making a ...
Move over GLOW, the superstars of WWE are here. For the first time ever, kids will be able to play with female WWE Superstar dolls. WWE and Mattel are partnering on a girls’ product line they revealed ...
Forbes contributors publish independent expert analyses and insights. I write about men in tights & the billions they make for men in suits. Released former WWE Superstar Bray Wyatt will be featured ...
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WWE, Mattel announce multi-year licensing extension
EL SEGUNDO, Calif. (WBRC) - Mattel’s line of wrestling action figures and toys isn’t going anywhere any time soon. WWE and Mattel announced a multi-year extension to their global licensing deal ...
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