We compiled this web site because the variety of assignments being given to Calvin students keeps growing (essays, speeches, posters, lab reports, project pitches…), and each assignment requires ...

JAC publishes four book-length issues a year, featuring articles, interviews, essays, review essays, and book reviews. The journal is peer-reviewed and sponsors four annual awards for outstanding ...

In this article, past consumer research dealing with advertising images is analyzed and critiqued for its underlying assumption: that pictures are reflections of reality. The case against this ...

Advertising is an important means by which economic enterprises communicate with both their current and potential customers. A decades-old question is how effective it can be in terms of persuasion.